Black-owned sports agencies are redefining the future of athlete representation — and The Victor Group is proud to be recognized among the leaders driving that change.
In its recent feature, “Black-Owned Sports Agencies Changing the Game,” Shoppe Black spotlights agency founders whose work extends beyond contracts into advocacy, ownership, and long-term impact across professional sports.
“Black-owned sports agencies are helping shape the future of athlete representation. They’re negotiating record-breaking deals, advocating for players’ rights, and building firms that compete with the industry’s biggest names.”
— Shoppe Black
The article highlights how these agencies are building competitive, modern firms that stand shoulder to shoulder with the industry’s most established players — while centering athlete empowerment and legacy.
A New Model of Representation
Founded by Cicero Leak, The Victor Group was recognized for its work representing athletes, coaches, and NIL talent across basketball, football, and track & field, with a model that goes beyond traditional representation.
According to Shoppe Black, The Victor Group stands out for:
“Integrating public relations and branding support into its core services, helping clients build platforms beyond the game.”
This approach reflects The Victor Group’s belief that modern athletes are more than competitors — they are brands, leaders, and long-term builders of influence.
By combining representation with brand strategy, media positioning, and platform development, The Victor Group helps talent prepare not just for their next deal, but for what comes after the final whistle.
Honoring a Legacy — Building the Future
The Shoppe Black feature places The Victor Group alongside other influential Black-owned agencies whose founders have shaped generations of athletes, negotiated historic deals, and expanded what representation can look like in today’s sports economy.
Together, these leaders are changing the business of sports — creating infrastructure, ownership, and opportunity that lasts.
“In this first volume, we spotlight agency owners whose leadership is making an impact on and off the field.”
— Shoppe Black
Read the Full Feature
???? Read the complete article on Shoppe Black:
Black-Owned Sports Agencies Changing the Game (Vol. 1)